{"title":"Food For Soft by Matrix","description":null,"products":[{"product_id":"mask","title":"Food For Soft Rich Hydrating Treatment Mask Suitable for Color Treated Hair","description":"\u003cp\u003eRevive severely dry, porous hair with the \u003cb\u003eMatrix Food For Soft Rich Hydrating Treatment Mask\u003c\/b\u003e. Designed for use on every wash, this intensive professional treatment is infused with nourishing \u003cb\u003eavocado oil\u003c\/b\u003e and moisture-locking \u003cb\u003ehyaluronic acid\u003c\/b\u003e. It deeply replenishes lost hydration, transforming even the driest hair types and textures into touchably soft, smooth, and manageable locks without feeling weighed down.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eIntensive Moisture Replenishment:\u003c\/b\u003e Targets and revitalizes even the driest, most porous hair strands for ultimate softness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eHyaluronic Acid Infusion:\u003c\/b\u003e Acts as a powerful humectant to retain essential moisture and balance lipids and proteins.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLightweight Avocado Oil:\u003c\/b\u003e Delivers deep nourishment and glossy shine without heavy buildup.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColor \u0026amp; Extension Safe:\u003c\/b\u003e Gentle on color-treated hair and compatible with 100% unaltered human hair extensions \u003ci\u003e(apply to the human hair portion only, avoiding adhesive bonds)\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"2.5 fl. oz.","offer_id":49007224160409,"sku":null,"price":13.95,"currency_code":"CAD","in_stock":true},{"title":"16.9 fl. oz.","offer_id":49007224193177,"sku":null,"price":38.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/9254\/5433\/files\/Foodforsofthydratingmask2.5oz.jpg?v=1789100744"},{"product_id":"food-for-soft-detangling-hydrating-shampoo","title":"Food For Soft Detangling Hydrating Shampoo","description":"\u003cp\u003eTransform dry, brittle hair instantly with the \u003cb\u003eMatrix Food For Soft Hydrating Shampoo\u003c\/b\u003e. Infused with nourishing \u003cb\u003eavocado oil\u003c\/b\u003e and moisture-locking \u003cb\u003ehyaluronic acid\u003c\/b\u003e, this professional formula gently cleanses and removes excess oil while locking in essential hydration. It restores moisture balance to dry, porous hair types and textures, leaving your locks touchably soft, smooth, and manageable.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDeep Hydration:\u003c\/b\u003e Powered by hyaluronic acid, a potent humectant that retains moisture and balances lipids and proteins.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLightweight Nourishment:\u003c\/b\u003e Infused with avocado oil to deliver deep moisture without weighing hair down.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eColor-Safe Formula:\u003c\/b\u003e Gentle enough for color-treated hair, helping maintain hydration and vibrancy between salon visits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eExtension Friendly:\u003c\/b\u003e Safe for use on 100% unaltered human hair extensions \u003ci\u003e(apply to the human hair portion only, avoiding adhesive bonds)\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"10.1 fl. oz.","offer_id":48258332885145,"sku":"100","price":22.95,"currency_code":"CAD","in_stock":true},{"title":"32 fl. oz.","offer_id":48260449861785,"sku":"100","price":38.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/9254\/5433\/files\/food-for-soft-matrix-hydrating-shampoo-34-oz-canada.jpg?v=1789097519"},{"product_id":"food-for-soft-detangling-hydrating-conditioner","title":"Food For Soft Detangling Hydrating Conditioner","description":"\u003ch2\u003eUltimate Moisture for Dry Hair\u003c\/h2\u003e\n\u003cp\u003eTransform dry, brittle strands into touchably soft, silky hair with \u003cb\u003eMatrix Food For Soft Detangling Hydrating Conditioner\u003c\/b\u003e. 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